Pacific Foods Unveils New Packaging, Brings Nutrition Front and Center, Elevates Values
– New Look Unifies Brand’s Extensive Lineup of Broths, Soups and Non-Dairy Beverages –
TUALATIN, Ore. – March 6, 2018 – Pacific Foods is introducing new signature packaging that brings its brand values of nourishment and clean ingredients to life, while at the same time, unifies its extensive collection of stocks, broths and soups, and eight varieties of plant-based beverages with a more consistent look and feel. While consumers may notice design changes, they can rest assured that what’s inside – great tasting recipes and quality ingredients – will remain the same.
The packaging features new photography showcasing simple ingredients and product in delicious, real-life settings, nutritional callouts and an evolved, easier-to-read logo. Turn the package on its side, and consumers will discover copy that highlights the company’s longtime commitment to making nourishing foods accessible to all. Pacific’s packaging refresh will make its official debut in March at Natural Products Expo West (booth #1937) in Anaheim, Calif., and is set to hit store shelves starting this June.
“When we started this process nearly two years ago our goal was to bring our Nourish Every Body brand platform to life,” said Kevin Tisdale, Pacific Foods’ vice president of marketing. “People want to easily understand how their values align with the brands they buy – to connect on a deeper level. We realized there was an opportunity to help consumers with this packaging refresh.”
Front panels now clearly share calorie, protein and dietary features, such as gluten-free, vegetarian and vegan where relevant. The Certified USDA Organic logo also is now more prominent. Expanded brand copy on side panels talks directly about Pacific’s long-standing food access initiatives that include making extra and sharing with local food pantries and feeding students on school holidays. A new back panel is dedicated to nutrition highlights and ingredient quality standards, as well as easy cooking tips.
Now in its 30th year, Pacific has a long commitment to sourcing the highest quality ingredients, close to home whenever possible. Fresh, healthy ingredients shine in the new packaging design, led by San Francisco-based design firm Voicebox Creative, with values storytelling support from Maxwell PR + Engagement.
“We chose Voicebox as our partner because of its proven expertise in the natural foods industry and ability to create effective design systems that stand out on the shelf. We’re really happy with the results,” said Tisdale.
About Pacific Foods Founded in 1987 in Tualatin, Ore., Pacific Foods is dedicated to sourcing simple ingredients cultivated through sustainable practices, making products that nourish, and increasing access to healthy, wholesome foods. It offers a wide variety of organic products, including flavorful soups, sauces, broths and stocks, as well as the broadest range of plant-based beverages and a growing collection of dips, meals and sides. Pacific’s delicious, nutritious foods are inspired by traditional recipes made convenient for busy, health-conscious consumers. The company’s products are sold throughout the U.S. and Canada in mainstream grocery and natural food stores. For more information, visit www.pacificfoods.com.
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